Yet another update: United Breaks Guitars

23 07 2009

guitar_Dave_Carr_114321gm-aSeems news of Dave Carroll’s YouTube hit has finally floated across the Atlantic and this morning a number of UK news outlets have been picking it up:

What’s new? Well, this:

[United] has seen its share price plunge by 10%, wiping $180m off the company’s value. (via BBC)

Correlation or causation? Hard to tell but the PR disaster for United keeps rolling on.

If you like the pain, then check out an article by Daniel Finkelstein of the Times which I came across via Will Sturgeon. Finkelstein has “dug out some other classic examples of social media revenge from the archives.” Funny stuff.

Number of views now stand at over 3,650,000 and counting.

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