Twitter vs. Facebook vs. MySpace

8 10 2009

The trend graph below from Comscore/Chicago Tribune will likely tell you some things that you already knew, or at least suspected:

  • Facebook is continuing its steady rise in popularity
  • Twitter has experienced exponential growth over the last 12 months but user numbers are now steadying
  • MySpace plateaued, and its popularity is on the decline


Importantly, these trend graphs measure ‘unique visitors’ as opposed to simply restating the total number of registered users. That’s important because it indicates how many people actually decided to login in a given month.*

In this light, the downward trajectory of MySpace looks bad indeed. What’s also interesting is the steadying of Twitter’s growth. I would wager a guess that this illustrates the high rate of churn from people who saw Twitter as the next big thing because of all the media hype, signed up, and then tuned out.

A final word on revenue streams, or lack of them in Twitter’s case. MySpace has a couple. Facebook is now profitable. And Twitter will ‘roll out premium accounts this year’.

Oh dear.

[Sources: Comscore, Chicago Tribune]

* I doubt these numbers reflect people who access Twitter via 3rd party clients though.

Tasty social networking stats

21 07 2009

Facebook’s king Mark Zuckerberg proudly announced on the Facebook blog last week that the popular web destination is continuing its global dominance by jumping from 200 million to 250 million users. That’s over 50 million users in three months.

So if you like visualisations then you’ll love the timeline they released which tracks Facebook’s staggering worldwide growth to the quarter billion milestone on a map. Can’t seem to embed it here unfortunately, but click below to check it out.


Although it’s rapidly becoming the main social network everywhere around the world, Brian Solis reminds us on his PR 2.0 blog that ‘local players’ in a number of countries are giving Facebook a run for its money in their local languages. Worth remembering so check out the full post here.

Next up is comScore who released some findings from its World Metrix audience measurement service.  Chief among them:

  • 29.4 million people accessed at least one social networking site in the U.K. in May, averaging 4.6 hours per visitor during the month
  • ranked as the most popular social networking site with 23.9 million visitors, followed by (8.5 million visitors), Windows Live Profile(6.9 million visitors) and MySpace Sites (6.5 million visitors)
  • Social network penetration was highest amongst 25-34 year old Internet users, 89 percent of whom visited the category during the May
  • 15-24 year olds followed with 86 per cent

Here again, Facebook is out in front by a wide margin which tends to support an assertion made recently by the Silicon Valley Insider: ‘Facebook members don’t visit the site; they live on it.’

Michael Jackson in numbers. Shamone.

7 07 2009

Earlier this morning I tweeted an article that I thought, at the time, might have been overstating things a bit:


No doubt the memorial service was  expected to be big, but the biggest event in the history of the internet? I was a bit skeptical. But the article rightly pointed out that:

Since Jackson’s death almost two weeks ago, fans have been inundating social networking sites such as Facebook, Twitter and MySpace with comments, tributes and downloads, while searches for Jackson-related news have reached record levels on Google and Yahoo.

The ‘morning after’ he featured prominently on my Spotify playlist. And scrolling back over my Twitter activity the last couple weeks, I’ve made my fair share of #MJ related Tweets (here, here and here for example).

I can’t really comment on the ‘biggest event in history’ but on reflection, I think the Times might have had a point to an extent. The last couple weeks have been pretty significant and a number of services have been showing signs of Michael Jackson-related strain. So I’ve decided to go back and compile many Michael Jackson online stats as I could, to get a sense of the enormity of what’s been happening. There’s certainly been no shortage of them:

(Credit: Google)

I could go on but you get the picture – it’s been a pretty mad couple of weeks! I think the figures above show not just a morbid fascination with Michael’s death, but also a celebration of his life to an extent.

Something tells me that Michael’s story online won’t end anytime soon.

Do comment or let me know if I’ve missed any significant stats/figures/etc.