A day of Facebookery

7 09 2009

facebookI’ve been skilling up my Facebook Fan Page prowess today and thought I would share a few things before shutting down for the day.

First off is the Facebook Fan Page directory which can be found here. As you might expect, you can break down the list of Fan Pages by type of page (e.g. products, TV shows, celebrities, etc.) as well as search them by keyword.

Old news? Yes.

But I often fiddle and search until I find what I’m looking for on Facebook so it’s good to remember that Fan Pages can all be found in one handy place. A treasure trove of case studies for you PR/social media/advertising types (see below).

When you arrive at the page you are greeted by the most popular fan page by number of fans. Top 10?

  1. Michael Jackson – 10,207,298 fans
  2. Barack Obama – 6,689,609 supporters
  3. Vin Diesel – 6,146,520 fans
  4. Facebook – 5,022,715 fans
  5. R.I.P Michael Jackson (We Miss You) – 4,667,851 fans
  6. Pizza – 4,582,169 fan
  7. Will Smith – 4,428,324 fans
  8. I need a vacation!!! – 4,385,516 fans
  9. Dr. House – 4,372,902 fans
  10. Mafia Wars – 3,990,218 fans

Vin DieselI get Obama and the double Michael Jackson entry. I even get Will Smith and that loveable curmudgeon Dr. House. But Vin Diesel? At number 3?

I thought I was Rickrolled.  So I did a quick search and it’s for real:

I no longer have any connection to this world.

Brands

To maintain my sanity, I thought I would close by providing a more interesting list of the top 15 official brand Fan Pages (by # of fans):

  1. Facebook – 5,023,105 fans
  2. Starbucks Coffee Company – 3,827,219 fans
  3. Coca-Cola – 3,677,849 fans
  4. YouTube – 3,582,388 fans
  5. Nutella – 3,297,349 fans
  6. Pringles – 2,784,376 fans
  7. kinder surprise – 2,616,879 fans
  8. Live Messenger – 2,493,152 fans
  9. Ferrero Rocher – 2,409,724 fans
  10. adidas Originals – 2,063,395 fans
  11. Victoria’s Secret – 2,026,758 fans
  12. iTunes – 1,849,655 fans
  13. Disney – 1,835,206 fans
  14. Nike Shoes – 1,592,793 fans
  15. Toblerone – 1,511,744 fans

I intend on spending some time over the coming days getting acquainted with some of these in greater detail. I’ll be looking to get a handle on the types of content that can be found on the pages, how they are organised, the frequency with which they are updated, and the degree of community interaction (if any?).  Do check back for updates.

Callan Green from Bailey Gardiner, a San Diego-based agency, wrote guest post on Mashable back in June covering 5 ‘killer’ Facebook Fan Pages and included Pringles (6), Coca Cola (3), Starbucks, Adidas (10) and Red Bull. That is definitely worth checking out.

Useful Facebook Links:

Face Book Blogs:





Michael Jackson in numbers. Shamone.

7 07 2009

Earlier this morning I tweeted an article that I thought, at the time, might have been overstating things a bit:

Tweet

No doubt the memorial service was  expected to be big, but the biggest event in the history of the internet? I was a bit skeptical. But the article rightly pointed out that:

Since Jackson’s death almost two weeks ago, fans have been inundating social networking sites such as Facebook, Twitter and MySpace with comments, tributes and downloads, while searches for Jackson-related news have reached record levels on Google and Yahoo.

The ‘morning after’ he featured prominently on my Spotify playlist. And scrolling back over my Twitter activity the last couple weeks, I’ve made my fair share of #MJ related Tweets (here, here and here for example).

I can’t really comment on the ‘biggest event in history’ but on reflection, I think the Times might have had a point to an extent. The last couple weeks have been pretty significant and a number of services have been showing signs of Michael Jackson-related strain. So I’ve decided to go back and compile many Michael Jackson online stats as I could, to get a sense of the enormity of what’s been happening. There’s certainly been no shortage of them:

(Credit: Google)

I could go on but you get the picture – it’s been a pretty mad couple of weeks! I think the figures above show not just a morbid fascination with Michael’s death, but also a celebration of his life to an extent.

Something tells me that Michael’s story online won’t end anytime soon.

Do comment or let me know if I’ve missed any significant stats/figures/etc.