PUMA pitcrew builds Ferrari F1 out of clothes, generates buzz

29 09 2009

This is nothing if not impressive:

GBH worked with the PUMA retail team at their Carnaby street store to make a Ferrari F1 car using nothing more than PUMA Motorsports clothing, caps, shoes and bags.


A brilliant idea well executed, capturing the interconnection between the brands and the motorsport.

And from the buzz online, it looks like this story played well right across the automotive, lifestyle, fashion, and design titles.

115,000+ views of the YouTube video so far. File this one under inspiration. Hat tipped.