Tasty social networking stats

21 07 2009

Facebook’s king Mark Zuckerberg proudly announced on the Facebook blog last week that the popular web destination is continuing its global dominance by jumping from 200 million to 250 million users. That’s over 50 million users in three months.

So if you like visualisations then you’ll love the timeline they released which tracks Facebook’s staggering worldwide growth to the quarter billion milestone on a map. Can’t seem to embed it here unfortunately, but click below to check it out.


Although it’s rapidly becoming the main social network everywhere around the world, Brian Solis reminds us on his PR 2.0 blog that ‘local players’ in a number of countries are giving Facebook a run for its money in their local languages. Worth remembering so check out the full post here.

Next up is comScore who released some findings from its World Metrix audience measurement service.  Chief among them:

  • 29.4 million people accessed at least one social networking site in the U.K. in May, averaging 4.6 hours per visitor during the month
  • Facebook.com ranked as the most popular social networking site with 23.9 million visitors, followed by Bebo.com (8.5 million visitors), Windows Live Profile(6.9 million visitors) and MySpace Sites (6.5 million visitors)
  • Social network penetration was highest amongst 25-34 year old Internet users, 89 percent of whom visited the category during the May
  • 15-24 year olds followed with 86 per cent

Here again, Facebook is out in front by a wide margin which tends to support an assertion made recently by the Silicon Valley Insider: ‘Facebook members don’t visit the site; they live on it.’