Twitter vs. Facebook vs. MySpace

8 10 2009

The trend graph below from Comscore/Chicago Tribune will likely tell you some things that you already knew, or at least suspected:

  • Facebook is continuing its steady rise in popularity
  • Twitter has experienced exponential growth over the last 12 months but user numbers are now steadying
  • MySpace plateaued, and its popularity is on the decline

SocialMediaMatchUp

Importantly, these trend graphs measure ‘unique visitors’ as opposed to simply restating the total number of registered users. That’s important because it indicates how many people actually decided to login in a given month.*

In this light, the downward trajectory of MySpace looks bad indeed. What’s also interesting is the steadying of Twitter’s growth. I would wager a guess that this illustrates the high rate of churn from people who saw Twitter as the next big thing because of all the media hype, signed up, and then tuned out.

A final word on revenue streams, or lack of them in Twitter’s case. MySpace has a couple. Facebook is now profitable. And Twitter will ‘roll out premium accounts this year’.

Oh dear.

[Sources: Comscore, Chicago Tribune]

* I doubt these numbers reflect people who access Twitter via 3rd party clients though.




A day of Facebookery

7 09 2009

facebookI’ve been skilling up my Facebook Fan Page prowess today and thought I would share a few things before shutting down for the day.

First off is the Facebook Fan Page directory which can be found here. As you might expect, you can break down the list of Fan Pages by type of page (e.g. products, TV shows, celebrities, etc.) as well as search them by keyword.

Old news? Yes.

But I often fiddle and search until I find what I’m looking for on Facebook so it’s good to remember that Fan Pages can all be found in one handy place. A treasure trove of case studies for you PR/social media/advertising types (see below).

When you arrive at the page you are greeted by the most popular fan page by number of fans. Top 10?

  1. Michael Jackson – 10,207,298 fans
  2. Barack Obama – 6,689,609 supporters
  3. Vin Diesel – 6,146,520 fans
  4. Facebook – 5,022,715 fans
  5. R.I.P Michael Jackson (We Miss You) – 4,667,851 fans
  6. Pizza – 4,582,169 fan
  7. Will Smith – 4,428,324 fans
  8. I need a vacation!!! – 4,385,516 fans
  9. Dr. House – 4,372,902 fans
  10. Mafia Wars – 3,990,218 fans

Vin DieselI get Obama and the double Michael Jackson entry. I even get Will Smith and that loveable curmudgeon Dr. House. But Vin Diesel? At number 3?

I thought I was Rickrolled.  So I did a quick search and it’s for real:

I no longer have any connection to this world.

Brands

To maintain my sanity, I thought I would close by providing a more interesting list of the top 15 official brand Fan Pages (by # of fans):

  1. Facebook – 5,023,105 fans
  2. Starbucks Coffee Company – 3,827,219 fans
  3. Coca-Cola – 3,677,849 fans
  4. YouTube – 3,582,388 fans
  5. Nutella – 3,297,349 fans
  6. Pringles – 2,784,376 fans
  7. kinder surprise – 2,616,879 fans
  8. Live Messenger – 2,493,152 fans
  9. Ferrero Rocher – 2,409,724 fans
  10. adidas Originals – 2,063,395 fans
  11. Victoria’s Secret – 2,026,758 fans
  12. iTunes – 1,849,655 fans
  13. Disney – 1,835,206 fans
  14. Nike Shoes – 1,592,793 fans
  15. Toblerone – 1,511,744 fans

I intend on spending some time over the coming days getting acquainted with some of these in greater detail. I’ll be looking to get a handle on the types of content that can be found on the pages, how they are organised, the frequency with which they are updated, and the degree of community interaction (if any?).  Do check back for updates.

Callan Green from Bailey Gardiner, a San Diego-based agency, wrote guest post on Mashable back in June covering 5 ‘killer’ Facebook Fan Pages and included Pringles (6), Coca Cola (3), Starbucks, Adidas (10) and Red Bull. That is definitely worth checking out.

Useful Facebook Links:

Face Book Blogs:





Tasty social networking stats

21 07 2009

Facebook’s king Mark Zuckerberg proudly announced on the Facebook blog last week that the popular web destination is continuing its global dominance by jumping from 200 million to 250 million users. That’s over 50 million users in three months.

So if you like visualisations then you’ll love the timeline they released which tracks Facebook’s staggering worldwide growth to the quarter billion milestone on a map. Can’t seem to embed it here unfortunately, but click below to check it out.

facebook

Although it’s rapidly becoming the main social network everywhere around the world, Brian Solis reminds us on his PR 2.0 blog that ‘local players’ in a number of countries are giving Facebook a run for its money in their local languages. Worth remembering so check out the full post here.

Next up is comScore who released some findings from its World Metrix audience measurement service.  Chief among them:

  • 29.4 million people accessed at least one social networking site in the U.K. in May, averaging 4.6 hours per visitor during the month
  • Facebook.com ranked as the most popular social networking site with 23.9 million visitors, followed by Bebo.com (8.5 million visitors), Windows Live Profile(6.9 million visitors) and MySpace Sites (6.5 million visitors)
  • Social network penetration was highest amongst 25-34 year old Internet users, 89 percent of whom visited the category during the May
  • 15-24 year olds followed with 86 per cent

Here again, Facebook is out in front by a wide margin which tends to support an assertion made recently by the Silicon Valley Insider: ‘Facebook members don’t visit the site; they live on it.’

http://www.facebook.com/v/234513010483