‘I bore of your analogue attitude’

5 10 2009

I came across the video below via Seventy Seven’s Spinning Around blog, in an aptly named post called ‘Social Media Wank.

In James Gordon-MacIntosh’s words:

“This film sums up exactly how I feel about too much social media talk… all you social media specialists could do with watching this because, too often, it’s exactly how you come across.”

Harsh, but fair. Watch and you’ll see why.

I think that anyone who has taken an interest over the past couple years in how social media is impacting the ways brands communicate online would be lying if they didn’t feel slightly uncomfortable at one point or another while watching this video.

But that’s probably a good thing. We should feel uncomfortable if this is how we come across as an industry, and don’t address some of the underlying criticisms in the video.

‘I bore of your analogue attitude’

I came across this video via the Seventy Seven blog, in an aptly named post called ‘Social Media Wank.’

http://t4w.blogs.com/

http://t4w.blogs.com/spinningaround/2009/10/social-media-wank.html

http://www.youtube.com/watch?v=ZKCdexz5RQ8&feature=player_embedded

“This film sums up exactly how I feel about too much social media talk… all you social media specialists could do with watching this because, too often, it’s exactly how you come across.”

I think that anyone who has taken an interest over the past couple years in how social media is impacting the ways brands communicate online would be lying if they didn’t feel slightly uncomfortable at one point or another while watching this video.

But that’s probably a good thing. We should feel uncomfortable if this is how we come across and don’t address some of the underlying criticisms in the video.

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