Twitter down, Mashable readers FAIL

9 10 2009

I took the screenshot below yesterday afternoon at about 4:15PM, give or take. At that time Twitter has been failing to update timelines for at least an hour and I wanted to learn why.  As you would expect, Mashable was already on the case.

My jaw dropped though, when I saw the number of morons readers retweeting it to people that couldn’t possibly read it.

TwitterMashableFAILBy the time I had mocked up the image in Paint and uploaded it to Buzzfeed.com (maybe 10 min?) another 100 had retweeted it.

Smashing.





Twitter vs. Facebook vs. MySpace

8 10 2009

The trend graph below from Comscore/Chicago Tribune will likely tell you some things that you already knew, or at least suspected:

  • Facebook is continuing its steady rise in popularity
  • Twitter has experienced exponential growth over the last 12 months but user numbers are now steadying
  • MySpace plateaued, and its popularity is on the decline

SocialMediaMatchUp

Importantly, these trend graphs measure ‘unique visitors’ as opposed to simply restating the total number of registered users. That’s important because it indicates how many people actually decided to login in a given month.*

In this light, the downward trajectory of MySpace looks bad indeed. What’s also interesting is the steadying of Twitter’s growth. I would wager a guess that this illustrates the high rate of churn from people who saw Twitter as the next big thing because of all the media hype, signed up, and then tuned out.

A final word on revenue streams, or lack of them in Twitter’s case. MySpace has a couple. Facebook is now profitable. And Twitter will ‘roll out premium accounts this year’.

Oh dear.

[Sources: Comscore, Chicago Tribune]

* I doubt these numbers reflect people who access Twitter via 3rd party clients though.




The Daily Fail – Digital refusnik of the year?

7 10 2009

jackenhacks-header

The Jackenhack Awards 2009 are just over a week away, and over the past couple of days the nominations have been coming thick and fast. So far, we’ve seen shortlists for:

All the nominations are quite funny, and the ‘one to watch’ in my opinion is the Twitter Twat category.

dailymailThat said, what most caught my eye was the Digital Refusnik Of The Year category. This one is designed to award those who are ‘making the best bid to stay retro’ and ‘refusing to acknowledge carnage in their business and the wider industry’ as a result of things moving digital.

The Daily Mail and the Mail on Sunday are among the nominees, and The Jackenhack’s summary for them borders on sublime. Here it is verbatim:

“Anyway, we thought we’d nominate the Mail for suggesting that use of Facebook and Twitter will…

Every now and then (ok, daily) The Daily Fail gets taken to task for it’s over the top headlines or hysteria-inducing editorial.  Chris Applegate’s Daily Mail-o-matic app and Daily Mail Oncological Ontology Project are probably among the nicest examples of this on the web. But I had no idea how utterly insane it was with respect to Twitter/ Facebook until seeing that list.

But anyway, my tickets are bought and hopefully I’ll see you there next week?

Now, back to online crime, drugs, prostitution and pornography

The Jackenhack Awards 2009

[Photo credits: B3ta, Jackenhacks]





‘I bore of your analogue attitude’

5 10 2009

I came across the video below via Seventy Seven’s Spinning Around blog, in an aptly named post called ‘Social Media Wank.

In James Gordon-MacIntosh’s words:

“This film sums up exactly how I feel about too much social media talk… all you social media specialists could do with watching this because, too often, it’s exactly how you come across.”

Harsh, but fair. Watch and you’ll see why.

I think that anyone who has taken an interest over the past couple years in how social media is impacting the ways brands communicate online would be lying if they didn’t feel slightly uncomfortable at one point or another while watching this video.

But that’s probably a good thing. We should feel uncomfortable if this is how we come across as an industry, and don’t address some of the underlying criticisms in the video.

‘I bore of your analogue attitude’

I came across this video via the Seventy Seven blog, in an aptly named post called ‘Social Media Wank.’

http://t4w.blogs.com/

http://t4w.blogs.com/spinningaround/2009/10/social-media-wank.html

http://www.youtube.com/watch?v=ZKCdexz5RQ8&feature=player_embedded

“This film sums up exactly how I feel about too much social media talk… all you social media specialists could do with watching this because, too often, it’s exactly how you come across.”

I think that anyone who has taken an interest over the past couple years in how social media is impacting the ways brands communicate online would be lying if they didn’t feel slightly uncomfortable at one point or another while watching this video.

But that’s probably a good thing. We should feel uncomfortable if this is how we come across and don’t address some of the underlying criticisms in the video.





Two Facebook resources you should check out

2 10 2009

This week I did some training work with a (very) large corporate and came across the resources below that I thought would be worth highlighting. The training covered six markets (Turkey, Romania, Russia, Poland, the Middle East and India) and delved into social media trends in each. Stating the obvious, uptake and popularity of different social media applications/services varies widely from country to country.

I spent a lot of time online collecting all of the data that I could about usage trends and service popularity in the regions mentioned. The most relevant stuff I think for the UK, is the Facebook stuff below. Plus, I have been on a bit of a Facebook kick as of late so why stop now?

CheckFacebook.com

CheckFacebookBookmark this site now. It was developed by Nick Gonzalez, a web analyst specializing in social media and former writer for an obscure blog called TechCrunch.

Each day, CheckFacebook.com tracks data reported from Facebook’s advertising tool to help marketers and researchers understand how Facebook is spreading across the globe.

Mouse over country and up pops an up to date user figure. Select said country and it will give you a demographic breakdown of users. It also tracks the Top 10 Largest Countries on Facebook, as well as the 10 Fastest Growing countries over the past week.

With Facebook hitting 250 million users on 15 July, then cracking 300 million users only two months later on 15 September, this is a handy resource to have.

O’Reilly Research – Active Facebook users by country & region (August 2009)

This presentation is only a month old (or is it a month out of date?) but provides a comparative analysis of Facebook users worldwide. It goes into some depth, providing a global overview of users by age and gender, as well as diving into things at a regional level.

Combine the CheckFacebook.com stats with the presentation template laid out by the O’Reilly Research slide deck and you’ll be well on your way to creating up to date bespoke Facebook research.

Not bad eh?





PUMA pitcrew builds Ferrari F1 out of clothes, generates buzz

29 09 2009

This is nothing if not impressive:

GBH worked with the PUMA retail team at their Carnaby street store to make a Ferrari F1 car using nothing more than PUMA Motorsports clothing, caps, shoes and bags.

the-car-1

A brilliant idea well executed, capturing the interconnection between the brands and the motorsport.

And from the buzz online, it looks like this story played well right across the automotive, lifestyle, fashion, and design titles.

115,000+ views of the YouTube video so far. File this one under inspiration. Hat tipped.

Link:





Sometimes, a story just sells itself

27 09 2009

Watch this.

Now, this could have been a post examining journalistic integrity in the United States, or the absurdity of ultra-competitive local news there. Or it could have delved into the 24 hour news cycle with its constant need for content and on air ‘filler.’

But it’s not.

Instead it’s a chance to reflect on the following:

That some lucky member of the Hooters PR team (possibly a young AE, hopefully male) gets up in the morning, goes to work, and gets to pitch the ‘Infamous Hooter Girl Rodeo Barstool Trick.’

God bless America.

The best bit? This stunt pushing a wings night that happens every Tuesday… for kids.








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